Betty Crocker

This goal of this project was to extend the brand to a younger more health-conscious audience. In order to achieve this, I created watercolor illustrations and paired them with elegant typography and tasteful patterns.

Family-Shot_1.jpg
ChocolateBox1.jpg
VanillaBox5.jpg
CarrotBox1.jpg
FrostingMix3.jpg
Sprinkles.jpg
Sprinkles3.jpg